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Press release. International Specialized Trade Fair "HOUSEWARE EXPO 2012"


International Specialized Trade Fair "HOUSEWARE EXPO 2012" is a meeting point for professionals of the sector!

International Specialized Trade Fair "HOUSEWARE EXPO 2012" will be held on the 19 22nd of March and 18 21st September at "MANEZH" Exhibition Complex.

"HOUSEWARE EXPO" is held along with Eastern Europes Biggest International Specialized Trade Fair "GIFTS EXPO". Organization of two fair at the same time on one fair ground will form one purchase area where exhibitors - leaders of the segment - will present a wide assortment of high quality goods and give possibility to visitors - wholesalers, representatives of trade centers, shops, federal and regional trade nets - to do all purchases in 4 days.

At "HOUSEWARE EXPO. SPRING 2012" - "GIFTS EXPO. SPRING 2012" more than 300 exhibitors will present their products at total area of 6 000 sq. m. Among them there are leading companies from Russia and foreign countries: Spain, Poland, Latvia, India, Belarus and Ukraine. National Exposition from China is organized at the fair.

At "HOUSEWARE EXPO. AUTUMN 2012" - "GIFTS EXPO. AUTUMN 2012" more than 600 exhibitors from 20 countries will present their products at total area of 18 800 sq. m. Traditionally National Expositions from Europe and Asia are organized at the fair. Foreign companies presenting their products at the fair are interested in searching partners and distributors in Russia. For them its the best way to enter Russian market.

"HOUSEWARE EXPO" "GIFTS EXPO" exhibition project is an effective business area for commercial contacts and negotiations, for professional exchange of business information. Convenient location in the very center of Moscow, wide assortment of products, exclusive expensive goods as well as goods of middle and low price segment, high visitors' turnout and different visitors' profiles form high level of the fair.

The main concept of the trade fair and its salons is to make direct contacts among manufactures, distributors, suppliers and customers.

For many years, exhibition project save a leading position in its segment. Stability is achieved thanks to huge investments in advertising, which increasing every year. Bet is made on attracting new exhibitors and visitors from all over Russia and foreign countries. For the regular exhibitors the fairs are an opportunity to strengthen their credibility and image, for newcomers of business its a chance to declare itself loudly and to take their place.

At "HOUSEWARE EXPO" the wide assortment of product categories presented:
Tableware of porcelain, ceramics, glass, metal, plastic
Dining décor
Home textile
Home decorations & interior items
Bathroom & toilet accessories
Household appliances
Cleaning & supplies
Health & wellness and many others

"HOUSEWARE EXPO. SPRING 2012" - "GIFTS EXPO. SPRING 2012" exhibition project will be visited by more than 20 000 trade visitors. Visitors' geography is very wide: 70 % of buyers from 180 cities of Russian regions and former Soviet republics, from Nahodka to Kaliningrad and from Murmansk to Ashgabat, as well as international buyers visit the fairs.

According to statistic of visitors, each time more than 40 % of new specialists come to the exhibition project. Thereby the audience of visitors is updated that allows to exhibitors effectively find new clients and customers.

The visitors of exhibition project are producers, importers and distributors, buyers, regional dealers, wholesale companies, owners of specialized retail stores, purchasing managers of big department stores and leading trade nets, household appliances shops, interior design companies, corporate clients and many other Russian and foreign specialists.

The wide advertising campaign, which held on the territory of all Russian Federation, CIS, Europe, Asia and South America countries is guarantee a lot of visitors:
- advertising campaign on TV and radio
- advertising at specialized magazines and trade magazines for wholesalers
- advertising at specialized web-sites
- outdoor advertising
- sending of more than 600 000 invitation cards to industry representatives and to the government structures
- direct mailing

"HOUSEWARE EXPO" - "GIFTS EXPO" the only one exhibition project, which brings together a huge number of large, middle and small companies of gifts and tableware markets. Such concentrations of manufacturers, supplies and distributors of the same industry in the same place allows to admit that the project leading in the sector, determining the direction of future development of industry, showing novelty and new trends in the market of gifts, tableware and houseware.

The fairs are held under the patronage of the Moscow Government, under the support of the Moscow Chamber of Commerce and Industry, Gifts, Houseware and Costume Jewellery Manufacturers and Suppliers Association.


See you in Moscow
19 22 March at "MANEZH" Exhibition Complex
18 21 September at "MANEZH" and "GOSTINY DVOR" Exhibition Complexes at the same time.

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